Visual Merchandising
Creating inspiring store solutions for an easy and convenient shopping experience that leaves the customer feeling motivated and understood.
Utilising the store layout as a tool in partnership with deep knowledge on customer buying behavior, range presentation methods and local market needs to position the IKEA brand as the leader in life at home.
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A high impact but highly adaptive display. The fake-flowers are bent at the stem and hung on support rails. No ties and no screws make for fast seasonal updates.
Integrated lighting requires a power source and a transformer in addition to the light. We were featuring only finished lights in a functional setting and hiding the messy (yet essential) components from view.
I used the product, not additional graphics, to show the parts required, how they can be linked and how lights integrate with our wireless systems.
This lamp was constantly being removed from the wall. Why? Turned out that customers needed to know what kind of plug it used. I updated the display so we could show this information visually, without a graphic.
Make it invisible, or make it a feature. Cable management can be made elegant when it can not be easily hidden.
Students at UC Berkeley know we sell beds and bookcases. We wanted to show them we could offer a sense of style and a way to make your tiny dorm (or share house) feel special.
Designed to withstand an expected attendance of 10,00+ students and create a simple and stylised sanctuary.
